We walk the talk and are ourselves ranked on the first page of Google search results for a good chunk of seo related keywords including:
seo marketing singapore
best seo singapore
seo company singapore
seo consultant singapore
But wait, that's not all...
As an established e-commerce consultant in Singapore and across Asia, we are also ranked at the top of Google for e-commerce related keywords like:
ecommerce seo company
ecommerce marketing agency
ecommerce solutions provider
What this means is…
We know exactly what works and what doesn't when it comes to SEO.
Hence, we are ruthlessly efficient about our SEO approach so that every action we take will produce the maximum results and move you up the search rankings faster.
This ensures that you get ahead of your competition and dominate your market in the shortest time possible.
What Makes Us Different from other SEO companies?
Unlike other SEO agencies, we know what works and what doesn't when it comes to search engine optimization, because every recommendation or action that we provide our clients, we tried and did it to ourselves first.
We are also very particular about the long term stability and sustainability of your website's ranking performance.
So we focus on tactics that give your website a cumulatively strong foundation over time that is less susceptible to the constant Google algorithm updates.
Good SEO practice is also about providing your target audience a good user experience. As such, we also look into and advise accordingly areas of improvements needed on your website and make it more appealing to site visitors, thereby increasing your conversion rate.
Why improve your SEO?
Nothing is more important than a good search engine ranking. Improve the visibility of your website and your online presence.
Natural referencing is a discipline that is constantly being updated.
A well done SEO improves the natural traffic of a page from a search engine like Google. Improving your SEO with the help of an expert’s knowledge means gaining visibility in search results.
Increase brand visibility ;
Improvement of the website popularity ;
Getting more traffic ;
Increase in the rate of customers and sales ;
High long-term profitability ;
As most business owners, you probably heard of the benefits SEO can provide for most businesses.
You probably understand how important it is to grow your business online.
With all that in mind, you might still wonder if you could truly benefit from SEO if you aren’t actively seeking SEO traffic currently. So, what is an SEO company?
With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past.
Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary.
Let me summarize what SEO companies do in a nutshell with this little diagram:
What do SEO Companies Offer?
SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online.
Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results.
The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for.
One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours.
SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo.
Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently.
SEO agencies generally provide a wide range of services, here are a few:
In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business.
The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through.
How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t.
At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you!
What are the true benefits of working with an SEO company?
Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility.
Here are the three most known ways an SEO company can help:
#1 – Improving Your Search Engine Results
A solid SEO company will be your best ally when it comes to increasing your website’s ranking on search engines such as Google. With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines.
The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website.
After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website.
Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently.
In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers.
#2 – Attracting The Right Target Audience
The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer.
For instance, if at K6, we rank for “Facebook ads agency” rather than “Facebook sexy video”, we are much more likely to generate leads and sales from the first keyword than the second one.
This is what we call high intent keywords, keywords that are aligned with your products & services to bring relevant traffic.
In addition, as you bring more traffic to your website through the relevant keyword searches, you are much more likely to generate sales and leads. You could have 10,000 visitors through a low intent keyword and would make more money from 100 visitors with a high intent keyword.
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Google is really good at showing to people what they are looking for. In other words, if you match your content with the intent of people, you will get a lot of quality traffic.
#3 – Trackable Results to Measure
Although the ranking for high intent keyword is the essence of SEO, it’s also important to know where results come from. It’s how we’re able to optimize and focus more on certain keywords overtime. SEO is easily trackable which can truly help you improve over time.
In fact, you can ask your SEO company to send you a monthly report of the improvements in your ranking, the words you rank for and much more!
This can be extremely helpful to further understand what people search for when they want to learn more about your company.
By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.
It’s important to ask your SEO company to give you such information because it provides a breakdown of your results. This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more.
What are SEO Services?
SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings.
The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services.
In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords.
Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do?
The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for.
They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer.
#1 – Website Analysis & Audit
Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes:
Looking at your site’s architecture to make sure it appears in the search engines
Figuring out for which keywords your website ranks for
Analyzing the speed of your website
And much more
This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths.
For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy.
The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them.
This phase also helps your SEO company understand who your target audience is and what they are searching for. In the SEO strategy, this will enable your SEO company to get tons of relevant keyword & content ideas in the future.
In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy.
#2 – SEO Game Plan & Strategy
After completing a strong deep-dive analysis as we call it at K6, your SEO company is ready to create an SEO game plan & strategy tailored to your needs and goals. The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is.
A good SEO strategy can make huge different in delivering strong results based on your SEO campaign goal. Every company is different, it’s why it’s important to have SEO goals that fit exactly your type of business.
For example, an SEO agency like K6can have the goal of generating leads while an eCommerce brand might want to generate sales on their website directly.
Not only will your SEO game plan & strategy include your long term goals but it should also include the tactics that will be used to take your business from where it is to where it can be.
One word of advice, if your SEO company can’t explain in simple words what their strategy is, it’s probably because they aren’t quite qualified. Fully understanding an SEO concept means you should be able to make anyone understand the different concepts.
Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on. It’s often a red sign because you want to feel like you are collaborating with the agency. You don’t want to feel left in the dark.
When it comes to SEO tools, there isn’t a lack of them. There are more than a hundred different tools that do similar things.
Based on your SEO game plan & strategy, your SEO company should guide you in the right direction in having the best tools in place to achieve your goals.
In these tools, you’ll find the following:
Broken URL reports
And much more
These tools will allow your SEO company to make sure their SEO efforts are bringing the desired results. They will also make sure they don’t miss any interesting opportunity to generate even more results with low hanging fruits.
It will also be super valuable for you because you will be able to track the results and take a look at relevant insight to collaborate with your SEO company. The more dedicated you are to help us, the more we can help you!
A strong and experienced SEO company will guide you in the right direction when it comes to the hundreds of tools available based on your SEO goals. The most used are SEMrush, AHref and Serpstat.
With the right set of tools, your SEO strategy will be easily executed and your SEO campaign efficiently optimized!
#4 – Initial SEO Set Up
After having set up the right SEO tools, it’s time to do your initial SEO setup. This is where your SEO company will start working on executing the SEO game plan & strategy so you can start seeing direct results in your SEO campaign.
The initial set up is generally to resolve the main issues around your website in terms of SEO. In general, at K6, we find these to be the most common on-page optimization actions we take:
Minimizing your code if possible
Optimizing your website images
Making sure your website is mobile-friendly
Setting up your website architecture correctly
Making sure your website is connected to Google Analytics and Google Search Console
Finding the actual keywords they want to focus on initially for your SEO campaign
When it comes to off-page SEO strategies, since we have less control over them, your SEO company might work on this later on.
Off-page SEO includes mostly getting other websites with high authority to link back to your own website. Search engines like this because it shows that your website is an authoritative one.
Your SEO company should at least provide ideas and suggestions to improve your off-page SEO strategies such as tactics.
Your SEO company could also deliver a plan of action to make sure this part of your SEO strategy is tackled.
#5 – Constant SEO Optimization & Work
Once everything is set, it’s time to start watching the results pour in and keep optimizing. This is arguably the most important part of the work, the initial set up is important but it’s results are pouring in that SEO experts shine.
Furthermore, it’s important to keep in mind that search engines such as Google are constantly having algorithm updates. Having an SEO expert at your side can help you make sure you are constantly adapting to the changes in the SEO world.
An algorithm update can have small but also big impacts on businesses, it’s why it’s crucial to constantly adapt the strategy to what is happening. This would enable your business to stay compliant with the latest SEO update.
Your SEO company will give continuous efforts to make sure your website remains visible in search engines because SEO is dynamic world. Although it’s quite a reliable source of traffic, people’s searches change over time and constantly adapting your strategy can have a huge impact on your results.
Which SEO Company Should You Work With?
Here’s a list of the services you might need to continue taking care of as you work with an SEO company:
Constant keyword research
Content marketing services
Constant website optimization
Changing your strategy based on the latest algorithmic updates
This is the big question. Not all SEO companies are good, let alone great.
A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies.
The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert.
SEO (short for Search Engine Optimization) is the job of optimizing your website / blog for Google-friendly and importantly, ensuring that it offers value to your readers.
This job is the main purpose is to help your website to top Google. That means when someone searches for a certain keyword, your optimized web site will be in the top position
Example 1: "keyword research" is a process of SEO. If you search on this keyword on Google will find yourself in the top 1 search results. It means you have optimized this article so that it matches the keyword "keyword research
Vietnam SEO service, SEO delivers long term results after a period of effective, Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving
If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.
Before you start: Essentials to improve your Shopify SEO
There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:
Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have brandname.myshopify it’s time to upgrade to a custom domain like brandname. You can pick up a custom domain for anywhere between $10–$20 a year. If you need help, we have a resource on how to choose a domain name for your store.
Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site. Learn how to set up Google Analytics on your Shopify store.
Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight. Learn how to set up Google Search Console on your Shopify store.
Have a mobile ready theme. Shopify offers a handful of free themes and they are built with Responsive Web in mind out of the box. If you’ve made any customizations to your theme or had one built, it’s best to test its mobile readiness with this Google tool even if there haven't been tweaks made.
Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.
Once you’ve confirmed all of these are in place, you’re good to go. Use this SEO guide to improve your store's organic traffic and visibility in search engines like Google and Bing.
Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.
Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized.
It also optimizes your site for humans by making sure its structure, navigation, and internal links allow easy browsing, and that meta tags are filled in so both search engines and humans know what the page is about.
If your website has discrepancies in these areas, it can stifle your rankings until errors are identified. By resolving these errors you’ll see the benefits like:
Users engaging more with the site because it’s faster and all important content and pages are easy to access
Increased crawling activity from crawl bots because the site is easier to crawl, which increases organic traffic over time
Note: This is not a full guide on technical SEO for Shopify, it’s a list of the must-haves you need to get in place for your site to perform well in search.
It’s easy to overlook internal linking, especially in the early days of building your online store. I understand—it simply doesn’t seem that important compared to publishing new pages and promoting your business.
Creating internal links isn’t just about pasting links to appropriate anchor text across your website.
It’s about creating the necessary pillar pages that will pass authority to dozens of other relevant website pages and blog posts, and/or vice versa. This can be done with a clear navigation system from your homepage that’s designed for both user experience and search engine crawlers.
Take Gymshark, a fitness apparel brand. Its homepage lists only two top-level menu options—simple.
Once you hover over either Womens or Mens, you get a dropdown list of products and collections offered. The dropdown is split into what’s trending, Gymshark’s staple products, styles that are specific across its product range, and accessories that don’t quite fit into other categories.
What is worth calling out here is that this menu structure is built for humans first and search engines second.
This is vital for building buyer trust. Our research on what solidifies trust with new shoppers found that category navigation that is easy to understand and use across all devices is a must-have if you want to win sales.
Yes, while Gymshark does create an easy to understand menu and category navigation system, it also lists its most important pages that will get organic traffic in this menu and optimized the anchor text for it.
You can see this under Womens > Products. When you click through to Shorts, you’ll find that this page ranks for ideal search terms like “workout shorts” and “women’s workout shorts,” which draw ideal customers in from search engines.
Now the question is, "how do I apply this to my business?"
Let’s take our content demo store, Kinda Hot Sauce, which sells hot sauces, as our example. Say we hear from customers that they love our habanero hot sauce and want more variations of it, and so we've added three new flavors to our habanero range. Here’s what we do next:
Conduct keyword research. We use a free SEO tool like Ubersuggest and type “habanero hot sauce” into the keyword analyzer to get an idea of monthly search for that term (4,400). Great! We’ve found a new category for our new line of products to be nested under.
Create product pages. In our Shopify store, we go to Products > Add product to create the product listing, and we ensure that everything is filled in from the title and descriptions to the SKUs and shipping information.
Create a collection page.
Navigate to Products > Collections to create a new page and add the three new product pages.
While creating the collections page, we make sure to follow on-page SEO best practices when filling in the Search engine listing preview by aiming to use “habanero hot sauce” in the page title, description, and URL and handle.
Add our new page to the menu. In our Shopify store, we go to Online store > Navigation > Main menu. From there we easily add our new habanero hot sauce collection to our navigation system under Shop.
Add a breadcrumbs app to your store.
An app like Category Breadcrumbs ($4/month) makes it easy to show your customers the path they’ve navigated down through your category tree.
Their “breadcrumb trail” gives them an easy route back by clicking on the appropriate link. For example, you’re reading this blog post on the Shopify blog, and you can click “Shopify blog” to take you back to the blog homepage.
In the beginning of this article, we noted that you should create a Google Search Console account.
Once you’ve done that, the next step is to submit your sitemap. Submitting your sitemap on Google Search Console allows your store to be crawled and indexed by search engines.
This simply means that a crawl bot visits your ecommerce site, explores the homepage, and makes its way down all your product categories, collections, and product pages and back up again until it’s complete.
It does this so it can list them on search engine results pages.
The good news is that Shopify creates a sitemap for all stores right out of the box. You won’t need to build your own—this is only recommended for truly advanced SEO managers.
If you’re on the Basic plan, you’ll get one auto-generated sitemap; if you’re on the Shopify plan or higher and use international domains, then you need to submit the sitemap file for each domain.